04 / VELA Your AI analyst

Ask Vela anything. Get the real answer.

Vela isn't a chatbot bolted onto a dashboard. She's an analyst that has already read your account — sales, ads, keywords, inventory — and answers in plain English, with the numbers to back it. Ask the way you'd ask someone who knows your Amazon business cold, and get an answer pulled from your actuals, not the open internet.

Ask in Plain English ▲ no query builder
Answers from Your actuals ▲ SP-API + Ads + BA
Every answer is Shareable ▲ send a link, not a PNG
app.1stpage.com / dashboard / chat
Vela, the 1st Page AI analyst: an input reading 'Ask anything about your Amazon data' above six suggested business questions, with saved conversations in the sidebar.
Ask anything — sales, ads, keywords, inventory.
Real starter questions, not lorem prompts.
Every thread saved and shareable with your team.

FIG. 04 — VELA · THE REAL PRODUCT, LANDING SCREEN OF EVERY SESSION

WHAT AN ANSWER LOOKS LIKE

Not “here are some insights.” An answer, with the receipt.

Every reply is grounded in a real query against your account — you can see the tool it ran and the numbers it read. Ask a follow-up and it keeps the thread.

IB
Which keywords lost the most share last week, and what did it cost me?
queried search_query_performance · phrase match · wk 24 → 25

Three keywords slipped week over week. Together they gave up about 1,900 search impressions and, at your current conversion, roughly 41 purchases — call it $2,380 in sales.

cast iron skillet 14.2% → 11.8% ▼ 2.4pt
enameled dutch oven 9.6% → 8.1% ▼ 1.5pt
carbon steel pan 6.3% → 5.4% ▼ 0.9pt

Two of them you still rank for organically — the drop is ad impression share, not position. Want me to draft the Sponsored Products plan to defend them?

Illustrative exchange · the product answers from your live account

She reads your account, not the internet.

A general chatbot guesses from whatever it was trained on. Vela runs a real query against your first-party data every time you ask — sales, advertising, keyword and inventory tables straight from Amazon — so the answer traces back to a number you can trust and act on.

  • Tool-calling over your SP-API, Ads, and Brand Analytics data
  • Answers cite the actuals, never a scraped estimate
  • Follow-ups keep context — a conversation, not one-shot search
Sales, category and advertising data that Vela reads to answer questions.
THE FIRST-PARTY DATA BEHIND EVERY ANSWER

Share the analysis, not a screenshot.

Every conversation saves and shares with a link, so the answer lands in front of a teammate or a client as a live thread — not a PNG pasted into a deck. And when your workflow runs on agents, the same tools are exposed over the Platform API, so your agents can ask the questions too.

  • Shareable threads — the whole team reads the same answer
  • Platform API: every analytics tool, callable by your own agents
  • “How are my sales trending?” · “Which keywords drive the most sales?” · ask what you'd ask an analyst
A market-share analysis ready to be shared as a live conversation link.
EVERY ANSWER, READY TO SHARE AS A LINK

Stop building reports.
Just ask.

Connect your account and put your first question to an analyst that already knows your numbers.

Ask your data anything Grounded in your account · 20-day free trial