03 / THE FUNNEL Where the sale is lost

See where the sale leaks. Price the fix.

A product that isn't selling is losing the sale at one specific step — it isn't seen, isn't clicked, or isn't bought. 1st Page shows you which one, with real counts from Amazon instead of a scraped guess, so the fix you invest in is aimed at the actual problem — and the diagnosis still holds when you act on it.

Search volume372,349▲ +64.8%
Impressions4,317▲ +8.3%
Clicks72▲ +77.6%
Cart adds10▲ +90.1%
Purchases2▲ +50.8%
app.1stpage.com / dashboard / brand-analytics
Product Analytics in 1st Page: funnel KPI cards and per-keyword impressions, clicks and cart adds for a single ASIN.
The four funnel steps as headline actuals.
Funnel ratios — click-through, cart, purchase — computed for you.
Every driving keyword, market totals beside yours.

FIG. 03 — PRODUCT ANALYTICS · SEARCH FUNNEL FOR ONE ASIN, FIRST-PARTY

The number tells you which fix, not just that something's wrong.

A 1.67% click-through with a 20% purchase rate means the listing converts fine but nobody's seeing it — fix the image or the ad, not the price. Flip those and it's the opposite call. Because every step is a real count, the diagnosis points at one lever, and it holds up when you spend against it.

  • Clicks / impressions, cart adds / clicks, purchases / cart adds
  • Per ASIN and per keyword, grouped weekly
  • Compared period-over-period so regressions surface fast
Sales overview with monthly revenue trend, sales comparison, revenue by category and organic vs PPC split.
READ THE FUNNEL BESIDE REVENUE, CATEGORY MIX & ROAS

Organic vs. paid, honestly.

See what ads are actually buying you. Spend, ACOS, and TACoS by channel — SP, SD, SB — sit next to organic share, so a rising ad number that's just cannibalizing organic can't hide. The overview separates the two instead of blending them into one flattering line.

Back to market share
Organic vs PPC sales breakdown and advertising performance panel.
MONTHLY REVENUE TREND · $53K PERIOD SALES

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