Market Share Keywords The Funnel Vela Agencies Pricing
Search Query Performance · straight from Amazon

The other guys
estimate.
1st Page knows.

Real impressions, clicks, cart adds, and purchases for every keyword you compete on — reported by Amazon itself, tracked as market share over time. Not scraped. Not modeled. Not ±27%.

Connect your account 20-day free trial · full access
Search purchases share 0.0% ▲ +5.1 pts
Keywords on page 1 0 ▲ +48
Cart adds / wk 0 ▲ +12.6%
SEARCH PURCHASES SHARE · “cast iron skillet” · EXACT W18 → W28
You 14.2% Market avg 6.8% ▲ +5.1 pts / 8 wks
FIG. 01 — THE CLIMB. ACTUALS, NOT ESTIMATES.
01 The difference

Their number is a guess.
Ours is a receipt.

Every estimate-based tool reverse-engineers your sales from a sales-rank scrape. Independent benchmarks put those estimates at 73–79% accuracy. 1stPage reads the funnel Amazon reports to brand owners — query by query, week by week.

THEIR ESTIMATE $5,214/mo modeled from BSR scrape · ±?
  • Reverse-engineered from sales rank
  • No query-level truth
  • Breaks on variations & bundles
REPORTED BY AMAZON $38,417/mo Search Query Performance · actuals
  • Impressions → clicks → cart adds → purchases
  • Your share and the market total, per keyword
  • First-party. Weekly. Auditable.

A REAL SELLER, A REAL MONTH. THE ESTIMATE MISSED BY 86%.

02 Market share, per keyword

Enterprise intelligence.
Operator price.

Keyword-level market share over time used to cost real money:

  • Stackline$10,000/mo
  • Jungle Scout Cobalt$2,500/mo
  • Market Tracker 360$500/mo add-on
  • 1st Pagefrom $150/mo

Same question — who is winning this keyword, and is it becoming us? — answered from Amazon's own purchase data instead of a panel or a scrape. Pick your keyword set. Watch the blue line.

See the market-share breakdown
FIG. 02 — SHARE OF PURCHASES BY QUERY, W28
03 The product promise, literally
amazon.com · “dog probiotic chews” · page 1
#08YOUR ASIN B0C4K7…▲ 5
FIG. 03 — RANK 8 → 3 OVER SIX WEEKS

It's the name
of the company.

Every organic position you earn is traffic you stop paying for. 1stPage shows where you rank on every keyword that matters — so you spend ad budget on the gaps, defend the positions you own, and prove the climb to page one.

Then SEO Analytics scores the listing against 10+ A9 factors — title, bullets, images, pricing, reviews — and tells you what to fix to keep climbing. Diagnose, act, measure. One loop.

Explore keywords & rank
04 Meet Vela — your AI analyst

The analyst who
won't flatter you.

Vela reads the same first-party Amazon data the rest of 1st Page runs on — your real sales, ads, keywords, and inventory — and answers your questions in plain English. Deeper than a dashboard, and honest to a fault: she cites the actual number, shows the query she ran, and tells you when the trend is bad. Insight you can put a decision on.

app.1stpage.com / dashboard / chat
Vela, the 1st Page AI analyst: an input reading 'Ask anything about your Amazon data' above six real business questions.

VELA · ASK ANYTHING ABOUT YOUR AMAZON BUSINESS, ANSWERED FROM YOUR ACCOUNT

Deeper

Not a summary of your dashboard

Vela runs real queries across every table — sales, ads, keywords, inventory — and connects what a single chart can't show you on its own.

Honest

She won't invent a number to sound smart

Every answer is grounded in your actuals, cites the figure it read, and flags what's thin or slipping. The estimate tools guess with confidence — Vela tells you the truth.

Decisive

From “build a report” to “what should I do?”

Ask the way you'd ask an analyst who knows your account, and get the move — with the math behind it — not another chart to interpret yourself.

Explore Vela
05 The whole operation

One terminal for
the entire book.

SELLER + VENDOR CENTRAL · US UK DE CA JP + 5 MORE MARKETPLACES · TEAM ROLES

See where the sale leaks
MARKET SHARE

Share of the search funnel, weekly

Purchases, cart adds, clicks, and impressions — yours against the market's, per keyword, as a time series. The chart your Monday meeting starts with.

SEO ANALYTICS

Why you rank, scored

Every listing graded against 10+ A9 factors — title, bullets, images, price, reviews — with the fix that moves the position. Diagnose, act, measure.

VENDOR CENTRAL

1P is not an afterthought

Sourcing share, inventory health, ordered vs. shipped revenue. The tooling ecosystem forgot vendors. We didn't.

ADVERTISING

SP · SD · SB, decomposed

Spend, ACOS, and TACoS by channel — read next to organic share so you can see what ads are actually buying you.

PLATFORM API

Your agents can call it too

Every analytics tool exposed over an authenticated API. When your workflow runs on agents, 1stPage is the data layer they read.

06 For agencies

The report that
renews the retainer.

Every reporting tool shows sales and ad spend — data your client already owns. None of them carry the two numbers that prove your work compounds: organic position and market share.

1stPage was built inside an agency. Multi-client, role-based, every marketplace, seller and vendor accounts side by side. Stop pasting screenshots into decks. Send the climb.

See the agency breakdown

“We replaced a spreadsheet, a rank tracker, and a $500 add-on with one login. Client QBRs open with the share chart now.”

Meredith Kane HEAD OF MARKETPLACE · BLUFF & BIRCH ▲ +212 keywords on page 1, Q2
Hearthline Cookware148 kws▲ +14.2%
Bluff & Birch Pet Co.96 kws▲ +9.8%
Northroom Sleep73 kws▲ +6.3%
Copperfield Coffee51 kws▼ −1.7%
Fieldnote Supply122 kws▲ +11.4%
5 CLIENTS · 490 KEYWORDS · ONE LOGIN
FIG. 04 — THE BOOK, AT A GLANCE
07 Pricing

Priced like software.
Not like a panel subscription.

Start with 20 days of full access, free. Then two plans — no contact-sales wall.

Trial $0/20 days Full access · free

Get full access to our platform for 20 days.

  • Unlimited Amazon accounts
  • Unlimited feature access
Start free
Small Business $150/mo Up to 2 Amazon accounts

Get essential insights to track profitability and sales performance.

  • Up to 2 Amazon accounts
  • $100/mo for each additional account
  • Business hours support
Subscribe
MOST POPULAR Large Business $999/mo Up to 15 Amazon accounts

Unlock deeper analytics with advanced sales and market data.

  • Up to 15 Amazon accounts
  • 24-hour priority support
  • Unlimited feature access
  • Dedicated account manager
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FOR REFERENCE: THE ENTERPRISE TOOLS ANSWERING THIS QUESTION BILL $6,000–$120,000/YR.

08

Stop squinting
at estimates.

Connect your account. Your first real market-share report lands within 24 hours.

See your real market share Brand Registry required · seller & vendor accounts